In 2011, we were approached by Future Horizons to tackle some design and logistic issues related to one of their flagship products, Autism Asperger’s Digest Magazine. The company gave us free rein to develop a brand roadmap and address any design issues we believed needed attention.
We decided to focus our efforts on four areas to rebuild the brand.
Redesigning the Masthead
We created a design employing a much bolder font to reflect the growing importance Autism plays in today’s society.
Modifying Magazine Layout
Again, the magazine’s interior design had been established may years back and without much thought regarding typefaces, kerning, spacing and other layout concerns. So we started with the basics and choose a new typeface for the main body copy for the magazine – Utopia, designed by Robert Slimback in 1989.
This very versatile font was synthesized from classic faces like Century, Walbaum and Baskerville, but with simpler, contemporary details. This font also provided us with a larger x-height to create the appearance of a larger font. This helped ensure that the magazine’s key audiences would find it easier to read and scan.
From there, we addressed everything from the baseline grid system to columns and the balance between copy and visual elements.
Update the Website
The third item was to create a website that could allow the client to make weekly changes. Seeing the proliferation of WordPress in this area, we thought it would be only fitting to take advantage of it.
Take the Magazine Into Digital
Once we completed those tasks, we knew that we needed to move the publication from a print-only format into the digital realm. This would allow us place the magazine into the hands of a more mobile community.
Users can now opt to simply download a PDF of the magazine to be viewed on any computer or device, or read the magazine via a digital app available from Apple and Amazon.
Leveraging the distribution power of Pixelmags, we built the app and started a subscription service. Every other month, subscribers are automatically notified that a new issue is waiting for them in their app.